Everybody loves a good story. That’s why you’ve been reading a lot about telling stories when you present.
Because stories by their very nature are metaphorical, your audience can connect with your narrative at various degrees. People attach their personal experiences to your story, which enables a deeper appreciation.
The best stories have a beginning, middle, and clear ending that tell about the exploits of interesting characters who transform through the narrative, who work through some conflict that is ultimately resolved. How your audience reacts to your characters is of paramount importance. Your audience must feel either affinity or antipathy, just not apathy.
Stories can establish a common ground in a diverse group, creating a space where everyone can gain a foothold. From this point, the group can begin to coalesce and function with a unified purpose and goal. And that, my friends, is the true power of stories.
More about stories in future newsletters…