It used to be that only industry professionals and regulatory experts were interested in what you said and wrote. Those days are gone. With the proliferation of renewable generation, especially rooftop solar, more and more people—we’re talking small business owners and homeowners—are paying attention. As a result, your communication must increasingly cater to their knowledge level.
When you speak to a crowd, present to a group, or write for readers, there is one overriding factor to consider that is all too often overlooked. When you attempt to communicate—let me be blunt—it’s not about you. Your speech, your presentation, your writing must address one thing, and one thing only.
In the past couple of years, I’ve written two position papers about audience, both with respect to giving presentations: It’s All About Your Audience and Identifying Your Three Presentation Audiences. Both contain nuggets that can be extracted in the wider sense of identifying and connecting with your audience.
My IRP Summit presentation aims to address this issue, and to present strategies for communicating simply and clearly with your expanding audience.